Understanding Google Adwords Campaign Training Bundle!
Learn how to be efficient in your business plan with 93% off!
Course 1 - Certificate in Creating a Google AdWords Campaign Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding AdWords Lingo
- First Up, SEO
- Getting To Know The Terms
- How It Works
- Pre-Assignment Review
- AdWords Defined
- Required Elements for an AdWords Campaign
- How PPC Works
- Making Connections
Session 3: Creating an AdWords Strategy
- Planning
- Research Your Market
- Accessing the Keyword Tool
- Using the Keyword Tool
- Define Your Ideal Customer
- Choosing Keywords
- Bull's-Eye Keywords
- Test Run
- Take Two!
- Getting Good with Keywords
- Phrase Matches
- Exact Matches
- Modified Broad Matches
- Long Tail and Short Tail
- Understanding Ad Groups
- Sample Plan
- Next Steps
- Sample Keywords List
- Remove Clutter
Session 4: Creating a PPC Campaign
- Setting Your PPC Budget
- Making Connections
- What is the Quality Score
- Quality Score Breakdown
- Increasing Your Score
Session 5: Designing Your Ads
- Choosing Your Language
- The Purpose of Your Ad
- Persuasive Techniques
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Keeping Your Eyes Open
- Structuring Your Ad
Session 6: Looking at Success
- Understanding Key Metrics
- Conversion Rates
- Conversion Rates
- Higher Clickthrough Rates (CTR) Help
- Cost Per Action Bidding
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- Why Do You Need To Know About GDN
- When to Ask for Help
- To Be Continued
- Case Study AdWords Express
Session 7: Personal Action Plan
- Starting Point
- Where I Want To Go
- How I Will Get There
Course 2 - Certificate in Basic Internet Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Conducting Accurate Internet Research Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Creating a Search Plan
- Key Elements of a Search Plan, Part One
- Key Elements of a Search Plan, Part Two
- Making Connections
- Expanding the Question
- Where Am I Going to Find the Answers?
- How Deep Should I Go?
- Getting Focused
Session 3: Searching the Surface Web
- What is a Search Engine?
- How Search Engines Work
- Metasearch Engines
- Graphic Search Engines
- Specialized Search Engines
- Building a Keyword List
- Sample Search
- Making Connections
- Step-By-Step Searching Guide, Part One
- Step-By-Step Searching Guide, Part Two
- Step-By-Step Searching Guide, Part Three
- Step-By-Step Searching Guide, Part Four
- Step-By-Step Searching Guide, Part Five
- Step-By-Step Searching Guide, Part Six
- Step-By-Step Searching Guide, Part Seven
- Step-By-Step Searching Guide, Part Eight
- Performing an Advanced Search, Part One
- Performing an Advanced Search, Part Two
- Using Advanced Search Tools, Part One
- Using Advanced Search Tools, Part Two
- Overview of the Options
- About Boolean Operators
- Searching for Quick Facts
- Weather
- Stock Information
- Movie Information
- Word Tools
- Flight Information
- Internet Scavenger Hunt
- Debrief
Session 4: Diving Into the Deep Web
- About the Deep Web
- Searching the Deep Web
- Making Connections
Session 5: Searching for Multimedia
- Search Techniques
- Searching for Images, Part One
- Searching for Images, Part Two
- Searching for Images, Part Three
- Searching for Images, Part Four
- Searching for Audio and Videos
- Making Connections
Session 6: Assessing Research Sites
- Analyzing Your Sources
- About Top-Level Domains
- About Wikipedia
- Making Connections
- Checking Your Facts
- Understanding Primary and Secondary Sources
- Double-Check Your Facts
- Check Out the Site
- Identify Advertisements
Session 7: Staying Organized with Research Tools
- Understanding the Options
- Organizing Information
- Microsoft OneNote
- Evernote
- Zotero
- CiteULike
- EasyBib
- Advanced Software Packages
Session 8: Citing Sources
- Don’t Plagiarize!
- Information to Gather
- Documentation Styles
- Sample Citations
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate in Research Skills Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Why Are Research Skills Important?
- The Importance of Good Research Skills
- Additional skills
Session 3: Basic Skills
- Reading and Note-Taking Techniques
- GO-PARSE: Get Organized
- GO-PARSE: Preview
- GO-PARSE: Ask
- GO-PARSE: Read
- GO-PARSE: Summarize
- Common Shorthand Symbols
- More Summarizing Tips
- Go-PARSE: Evaluate
- PARSE in Action
- Improving Your Recall
- Attitude is Everything
- Use All Your Senses
- Sing It, Say It, Rhyme It
- Organize and Pattern
- Remember the 7±2 Rule
- The Ladder of Abstraction
Session 4: Planning Your Research Strategy
- A Research Model
- Identifying a Focal Point
- Your One-Minute Pitch
- Getting Focused
- Writing a Draft Outline
Session 5: Where to Look and What to Look For
- Primary vs. Secondary Sources
- Analyzing Sources
- Using Others' Bibliographies
Session 6: Finding Information the Old-Fashioned Way
- Useful Resources: Reference Sources
- Useful Resources: Journals and Trade Publications
- Useful Resources: Your Network
- Understanding the Dewey Decimal System
- Understanding the Dewey Decimal System: The First Summary
- Understanding the Dewey Decimal System: The Second Summary
- Understanding the Dewey Decimal System: The Third Summary
Session 7: Researching with the Internet
- Finding the Good Stuff: Our Favorite Sites
- About Wikipedia
- Mind Mapping
Session 8: Getting Ready to Write
- Writing a Draft Outline
- Organizing Your Notes
Session 9: Putting Pen to Paper
- Writing Basics
- The Four C's
- Checklist for Revising
- Checklist for Revising: Check the Length
- Checklist for Revising: Check the Organizational Structure
- Checklist for Revising: Check the Style
- Checklist for Revising: Check the Spelling, Grammar, and Punctuation
- Don't Plagiarize!
- Documentation Styles
- Citing Sources
- Entry Components
- Putting it Into Practice
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate in Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Unlimited Tutor Support
- 12 months tutor support
- Email student support with any questions you have about the course
- Tutor Support gives you the benefit of two-way conversation on any of the topics covered
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Highlights
*Understanding Google Adwords Campaign Training Bundle*
Pay QR105 instead of QR1561
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Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
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If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
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his course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.
- In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing.
- In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place.
- Study at your own pace with 24/7 availability on any computer or smart phone.
- Once final course assessment is complete, you’ll receive a certificate
- No expiry date on your course access – unlimited lifetime access.
- Technical support available 24/5 via email, telephone and online chat.
Fine Print
- Valid from 14 Dec 2018 - 14 Feb 2019
- May buy multiple as gifts
- Vouchers not redeemed by 13 Feb 2019 will NOT be refunded
- No refunds/cancellations once the voucher has been redeemed
- Internet Explorer 9, Chrome, Safari OR Firefox access & Adobe Acrobat Reader access
- *No software included*
- MINIMUM operating system requirements: Microsoft Windows XP or iOS 6
- Flash player or a browser with HTML5 video capabilities also needed
- Course is made up of videos and downloadable study materials
- Training material in English only
- Course provides one final assessment at course completion
- No time limit for course review - unlimited lifetime access
- This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS)
- For further information or Customer Support, contact:
- Not valid with other offers
- No cash value/No cash back/No refunds
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