For QR39 Use Social Media Smarter While Protecting Your Online Reputation with an Online Diploma Course in Social Media Marketing! (QR1530 Value)
The RIGHT Way to Socialize!
It's not just all fun & games! There's a whole world of essentially free marketing at your fingertips but you must know how to use its power. Use it the wrong way and you cause more harm than good!
*Course Modules:*
*Lesson 1: Content & Community - Build It and They Will Come AND Stay*
What is social media? Why it is so important for businesses? Where did it come from? The answer to these practical questions are where we begin our course as a means of levelling the playing field among our students to ensure a strong foundation for learning.
Social media is often describe as the place where content and community meet. That said, we all need to have something to share on our social media channels if we want users to follow our business. This class covers how to create content for sharing, and leverage it to increase the reach of your social media profiles.
*Lesson 2: Learning to Monetize Social Media*
Several methods for thinking about social media from a business perspective as well as some common misconceptions about social media management are covered in our second lesson. We look at how to think critically about this field, and use that knowledge to exploit this space for measurable commercial gain to ensure a good return on investment.
*Lesson 3: YouTube without Big Budgets*
We live in a world defined by images, and YouTube forms part of the digital base that world rests upon. This lesson covers how to leverage our collective love of video to create content that resonates with your targeted users without running up your costs. We’ll delve into YouTube analytics and some in-house video editing software in this lesson to give students a full insight into what’s available on YouTube.
*Lesson 4: Facebook - Social Targeting Means More Leads for Less*
Facebook is the world’s largest social network with over 500 million registered users. This lesson starts at the beginning, running through how to create an account, what sorts of content to post, and maximize your impact through targeting so you can see a strong return on investment.
*Lesson 5: Twitter - Understanding & Monetizing the Noise*
Twitter can be challenging even for the seasoned social media marketer. This platform, known for its speedy and brevity, is where it’s easiest to do the most damage to your brand in under 140 characters. This course runs through best practices to give students a strong grounding in the space in terms of turning this chaos into opportunity.
*Lesson 6: LinkedIn - Professional Networking in the Digital Space*
Often called the professional social network, LinkedIn is the largest place online for business and professionals to connect. Building a business or career in the digital space requires connections, and LinkedIn can serve to fulfil this key need. Whether you are working to build a brand or a find new business, the ability to work professionally within LinkedIn is a must have for your toolbox.
*Lesson 7: Instagram - A Picture Tells a Thousand Words*
Instagram is the fastest growing social media platform. Companies that are targeting a younger demographic need to consider this visual medium as a core part in their social media strategy. In this lesson we will look at how to publish content with best practices in mind and track our engagement while ensuring we understand the power of advertising across the platform.
*Lesson 8: Date Drives Social Sales - Learn to Socially Sell*
The main advantage of digital marketing is allows us to see impact in near real time through the tracking of usage data for our web presences, including social media profiles. In this lesson we introduce the processes and software through which we can assess the scope, source, and engagement we are driving to be able to adjust and alter our campaigns for maximum impact. Remember, data drives decisions for professional marketers, and will allow to take control of your own destiny in the social space.
*Lesson 9: ORM - Protecting Your Brand Whilst Increasing Conversions*
One of the most difficult situations any business can encounter within the digital space is the presence of publicly available negative reviews. If left unresolved these negative reviews can lead to dire consequences for any business. Knowing how to counter criticism, and work to resolved these issues constructively is a must have for any one working in the digital space.
*Lesson 10: Strategy - Making More of Your Social Media*
This final lesson is where we pull all of the threads we’ve laid out through our previous modules together to weave them together into a coherent social media strategy for your business. We look at topics including making a content calendar to ensure we post regularly, when is the best time to post on your accounts, and how we can streamline this process using tools like Hootsuite.
*NOTE:* All courses at the The Shaw Academy are independently accredited by an internationally recognized body for CPD purposes. This course is also accredited by the CPD Certification Service, which is an independent body that ensures qualifications are in line with the most current professional standards.
The Shaw Academy is a professional training and higher education institution dedicated to making the highest quality, practical education accessible to all. They are committed to both excellence in teaching and support, enhancing the learning experience of each individual student. They provide cutting edge education, offering highly innovate topics, administered in a flexible nature.
Highlights
*Social Media & Reputation Management Course*
Pay QR39 instead of QR1530
- Includes 10 modules to give you a solid foundation for those intending to plan, execute and assess social media campaigns!
- Learn the ways of one of the more dominant forms of communication in this digital age!
- Know how to leverage the important marketing channel of social media to grow business and protect reputations!
- Understand the changing relationship between a consumer and a business and how social media impacts this every day!
- Learn from professional social media practitioners offering insights into practical methods that can drive business and engagement!
- Focus on benefits and disadvantages of specific social media outlets like YouTube, Facebook, Twitter, LinkedIn & Instagram!
- Join over 21,000 successful graduates who have praised this course!
- Course suitable for all levels!
- Learn at your own pace with 24/7 access to on-demand recording of live sessions when they become available!
- Full support throughout and upon completion of course!
- Accredited Diploma upon completion- excellent for CVs!
- Course start dates 4 Jan. 2016 - watch recordings hours after live lessons!
Fine Print
- Valid from 25 Nov. 2015 - 25 Feb. 2016
- Redemption period: 3 months from start date
- Limit 1 voucher per person
- May buy multiple vouchers as gifts
- Live sessions suitable for mobile devices
- Vouchers not redeemed by 25 Feb. 2016 will NOT be refunded
- Successful completion of the online course is required to gain officially certified recognized qualifications
- For more information visit: http://www.shawacademy.com/social-media/course-details.html
- Internet access and audio required
- Not valid with other offers
- No cash value/No cash back/No refunds
*How to Redeem:*
To activate your voucher and assign your course:
- Visit: http://www.shawacademy.com/registration/?page=voucher-redemption&lang=en before 25 Feb. 2016
- Fill in the required fields with your information and Qgrabs Voucher Code
- Select course date, password and enter personal information
- Receive automatic email confirmation
Please see the terms for all deals here