For QR39 Take Advantage of the Growing Media Trend with a Blogging & Content Marketing Online Course! (QR1438 Value)

It’s In The Blog!

Blogging is in. Big business knows this and it’s jumping on the wagon. But you can do it better - after learning the ins and outs with this course. Let the internet fall in love with your writing! And watch the benefits rollllllll in!

*Course Modules:*

*Lesson 1: Introduction to Blogs*

This lesson is an introduction to the course and into the world of blogs. We discuss some of the influential bloggers that continue to be so and start to introduce the idea of how to best manage your blog content, by looking at some important practices for bloggers.

We discuss the impact blogs can have now with case studies and looking at how it has evolved as a medium. We are also going to begin to look at the various platforms to consider setting up on.

1. What is a blog post?
2. Why should you tag and categorize your content
3. Building the foundation for success

*Lesson 2: Setting Up Your Own Blog*

This lesson takes a detailed look at the different blog platforms that are out there and which ones might be suitable for you. We will take a look at some of the reasons why blogging has evolved and grown into what it is today.

We are also going to explain some of the terminology that you will come across when you’re managing a blog. We will discuss the value of having your own domain.

1. The options for setting up a blog – Wordpress, Squarespace, Wix amongst others
2. The importance of your domain
3. Best practice UX for your blog
4. Blogging terminology

*Lesson 3: Best practice of Vlogging (On Demand)*

This is not a passing fad for teens. Vlogging/Vloggers are amassing numbers that eclipse big budget Hollywood movies. Learn about the power of Vlogging and why it has to be considered when starting out. What is best practice for creating vlog content and why you don’t need a big budget?

The equipment you need for Vlogging is as important as creating an engaging personable quality to your blogs. We will analyse the best of the best and look to replicate some of the principles that make them so good.

*Lesson 4: The importance of SEO*

Search Engine Optimisation is an important component of optimising your blog so that the audience that you want can find you. Social media gets all the headlines but SEO still has a massive impact on the success of an individual blog. So, it is important to cover yourself and understand the basics of SEO to give your blog that extra boost it deserves.

1. The importance of Keywords in your content
2. What you shouldn’t do!
3. Write with SEO in mind, but not for crawlers

*Lesson 5: Content Curating & the Art of Content Planning*

Planning your content strategy has many moving parts and one important element is to curate content from sources that are relevant and you trust. We show how to find and manage this content to add a valuable arm to your growing digital strategy.

1. What is content curating and how it can help you develop your content strategy
2. 70 / 20 /10 Rule
3. Putting your best foot forward with a content plan

*Lesson 6: Content Marketing 101 (On Demand)*

The type of content that you create will determine your platform. If you are writing on Medium, creating videos for YouTube or simply writing posts on your company blog, the best content is planned content. We will look at what content marketing is and give you a foundation in understanding the form that suits you.

The best content should be natural, reactive and engaging and it doesn’t need a big marketing budget to create it. We will look at some examples of blogs that constantly create great content and you will understand why developing a plan enhances your chance at online success.

*Lesson 7: Creating a Compelling Personality for Your Content*

Learn about why you should wholly embrace your own opinion when creating content for your blog. We look at the components of your blog that will compel your audience to return for a second and third visit. You will learn to control your tone and look at adding character to your content.

1. How to connect with your audience
2. Becoming an authority and a trusted source
3. Learn how to resonate with your audience

*Lesson 8: How to Monetize your Blog*

Blogs are no longer a diary for your thoughts as they have become a real viable source of income. We take a look at the various ways that you can monetize your blog and at some of those that have already done so.

1. Advertising within your blog
2. Sponsored content, cross promotion and guest writing
3. Building a loyal readership and product promotion

*Lesson 9: Managing a Community of Online Followers*

Once your blog is starting to gather a little pace, and you can see that you are gaining traction with an audience, we look at why we should engage with that audience. When you are creating interesting and compelling content, there will be both advocates and critics of your opinions and content. We look at some examples of great communication dealing with some of negative commentary.

1. Handling negative commenters
2. Control is impossible but engagement is essential
3. The emergence of the person behind the blog

*Lesson 10: Developing your Brand through Social Media*

Have you ever wondered why some brands are succeeding better than others in the digital content space? We look at some examples of them and debate whether it is better to create an engaged audience or one that converts in other ways. We look at what the important metrics are to measure the growing success of your blog.

1. How big brands use their content through social media
2. Engagement vs website click through
3. Measuring your social success online

*NOTE:* All courses at the The Shaw Academy are independently accredited by an internationally recognised body for CPD purposes. This course is also accredited by the CPD Certification Service, which is an independent body that ensures qualifications are in line with the most current professional standards.

The Shaw Academy is a professional training and higher education institution dedicated to making the highest quality, practical education accessible to all. They are committed to both excellence in teaching and support, enhancing the learning experience of each individual student. They provide cutting edge education, offering highly innovate topics, administered in a flexible nature.

Live Academy's online professional training courses cover a wide range of subjects—including Financial Trading, Marketing, Nutrition, Microsoft Excel, Sales, Social Media, and Photography. Led by expert tutors with professional experience in their field, courses are suitable for all experience levels, and also include live lectures and interactive experiences.

Each course teaches through practical methods so students can apply their new skills immediately. Above all, students have all-day access to course materials, which allows them to work at their own pace around personal obligations on a variety of digital devices. Each student's learning experience is enhanced by one-to-one interaction with lecturers and students from around the world.

*Blogging & Content Marketing Diploma Course*
Pay QR39 instead of QR1438

• Understand the fundamentals of blogging to take advantage of a fast-growing lead source!
• Learn how to use blogs not only for big brand websites, but your own digital marketing artillery as well!
• Perfect for those trying to step up their marketing game, either for the company you work for, your own company or yourself!
• Begin to monetize your blog and be amazed at the benefits of skillful blogging!
• Express your passions and carve out a community of loyal readers!
• Start creating successful blogs with engaging and compelling content!
• Compete with big brands in the digital marketing game!
• Join over 36,000 successful graduates!
• Learn the best type of content for your desired audience and test it through marketing and social media!
• Course includes 8 one-hour lessons spanning four weeks!
• On Demand lessons will be available after the live lessons!
• Learn at your own pace with 24/7 access to recording of live sessions!
• Full support throughout and upon completion of course!
• Accredited Diploma upon completion- excellent for CVs!
• Course start date - 27 June 2016

• Valid from 3 June 2016 - 3 July 2016
• Redemption period: 1 month from start date
• Limit 1 voucher per person
• May buy three additional vouchers as gifts
• Live sessions suitable for mobile devices
• Vouchers not redeemed by 3 July 2016 will NOT be refunded
• Course start date - 27 June 2016
• Unlimited access to any lesson videos for up to 12 days after the entire course has been completed
• Successful completion of the online course is required to gain officially certified recognized qualifications
• A €5 administration charge for non-members to complete the final assignment and receive the certificate. All certificates are free for members.
• For any inquiries, please email: [email protected]
• For more information visit: http://livemarketingacademy.com/en_GB/course/blogging
• Internet access and audio required
• Not valid with other offers
• No cash value/No cash back/No refunds

*How to Redeem:*

To activate your voucher and assign your course:

1. Visit: http://www.shawacademy.com/registration/?page=voucher-redemption&lang=en&partner=live-academy
2. Fill in the required fields with your information and Qgrabs Voucher Code
3. Choose your start date
4. Select password and enter personal information
5. Receive automatic email confirmation

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