For QR69 Reach Customers with a Market Your Business Online Course! (QR900 Value)

• 1.1 What is marketing?
• 1.2 Customers needs and wants
• 1.3 Marketing research
• 1.4 Market research: what to look at and where to find it
• 1.5 Segmentation
• 1.6 Positioning
• 1.7 The 4 Ps – Product, Price, Place, Promotion
• 1.8 Three more Ps – People, Process, Physical environment
• 1.9 Product development
• 1.10 Pricing strategy
• 1.11 Credit and payment terms
• 1.12 Promotion channels
• 1.13 How to distribute your products, B2B marketing
• 1.14 After sales service – handling complaints and returns

*Module 2: Your marketing plan*

• 2.1 Why have a marketing plan?
• 2.2 Essential components for a marketing plan
• 2.3 Sample marketing plan

*Module 3: Low cost marketing techniques*

• 3.1 Business image
• 3.2 Increase your visibility in your community
• 3.3 Referrals
• 3.4 Build a mailing list
• 3.5 Business networking

*Module 4: Developing your brand*

• 4.1 Brand identity
• 4.2 Differentiate
• 4.3 Brand name and logo
• 4.4 Building your brand personality
• 4.5 How?
• 4.6 Believe in your brand and your customers will too

*Module 5: Your website*

• 5.1 Why do you need a website?
• 5.2 Setting up a website
• 5.3 Creating good content
• 5.4 The copy
• 5.5 Search engine optimisation, SEO
• 5.6 Website analytics
• 5.7 Benefits of blogging

*Module 6: Social media and online marketing*

• 6.1 What is online marketing?
• 6.2 The power of social media
• 6.3 Rules of engagement
• 6.4 Prepare a social media marketing plan
• 6.5 Manage your online presence
• 6.6 How to be likeable on social media
• 6.7 A picture is worth a thousand words
• 6.8 Facebook
• 6.9 LinkedIn
• 6.10 Google + Business
• 6.11 Twitter
• 6.12 Blog
• 6.13 YouTube
• 6.14 Pinterest
• 6.15 Skype
• 6.16 Email marketing

*Module 7: Public relations & advertising*

• 7.1 Look for PR opportunities
• 7.2 Brainstorming
• 7.3 Writing an effective press release
• 7.4 Radio/Press interview
• 7.5 Generate newsworthy ideas
• 7.6 Advertising

*Module 8: Sales*

• 8.1 Sales campaigns
• 8.2 Your sales pitch
• 8.3 Leads generation
• 8.4 Pay per click advertising and selling online

Over 50,000 students from 122 countries have benefited from the EventTrix opportunity-building learning platform - accredited courses, fact sheets, latest information and much more.

If you are looking to broaden your horizons, upskill and work at something you love, EventTrix is EXACTLY what you’ve been looking for.

They’ve put together a clever combination of really stimulating and useful courses, created to give you highly marketable skills in areas like event planning (of all kinds) and a wide range of hospitality skills. Choose specific topics or combine complementary courses to expand your knowledge base.

EventTrix courses are brought to you by an international team of professional online educators with years of experience across a variety of industries. This team have lived it, experimented with it and forged new standards. You can benefit from a wealth of hands-on knowledge and get the inside track on working within the industries that interest you most.Course topics like Event & Hospitality Management, Mobile Photography and Bartender Barista (to name a few), can be teamed up with their sharp and relevant business courses so that you can turn your newly acquired skills into a bright future.

Students have 1 year to activate their course and then 60 days to complete a series of modules including real-life examples and other exercises, which help them prepare for exams. Upon completion, students receive a certification.  All courses are accredited by the International Council for Online Education Standards.

Join over 8,000 social media followers and discover how EventTrix can change your future today!