Online Marketing: Crowdsourcing, Google Adwords & Internet Research Training Online Bundle!

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  • Valid from 1 March - 1 May 2019
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  • Vouchers not redeemed by 30 Mar 2019 will NOT be refunded
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  • Flash player or a browser with HTML5 video capabilities also needed
  • Course is made up of videos and downloadable study materials
  • Training material in English only
  • Course provides one final assessment at course completion
  • No time limit for course review – unlimited lifetime access
  • This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS)
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Highlights


Online Marketing: Crowdsourcing, Google Adwords & Internet Research Training Online Bundle
Pay QR105 instead of QR1561

  

  • This course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowd voting, crowd contests, crowd wisdom, and crowd funding) to kickstart your business’ growth.

  • You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

  • You will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
  • You will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. 
  • Study at your own pace with 24/7 availability on any computer or smart phone.
  • Once final course assessment is complete, you’ll receive a certificate
  • No expiry date on your course access – unlimited lifetime access.
  • Technical support available 24/5 via email, telephone and online chat.



Learn online marketing strategies at 93% off!

 

Course 1 - Certificate In Kickstarting Your Business with Crowdsourcing Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment: Instructions
  •     Pre-Assignment: Crowdsourcing Terms
  •     Pre-Assignment: Crowdsourcing Types

Session 2: What Is Crowdsourcing?

  •     What Crowdsourcing Is and Where It Came From
  •     A Brief History
  •     Pre-Assignment Review
  •     The Business Value of Crowdsourcing, Part One
  •     Is Crowdsourcing Right For You?
  •     When Crowdsourcing Isnt Right
  •     The Reliability Problem

Session 3: The Crowdsourcing Process

  •     Process Overview
  •     Looking at the Stages

Session 4: Choosing Your Crowdsourcing Platform

  •     Identifying the Options
  •     Popular Platforms
  •     Checking Out the Sites
  •     Site Two
  •     Site Three

Session 5: Types of Crowdsourcing

  •     About Crowdvoting and Crowdcontests
  •     Case Studies
  •     Microwork and Macrowork
  •     What is Microwork?
  •     Advantages and Disadvantages
  •     Crowdsearching
  •     Case Studies
  •     Microwork and Macrowork as a Hobby
  •     Crowdwisdom
  •     Case Studies
  •     About Crowdfunding
  •     Case Studies
  •     Case Study
  •     Case Study Answers

Session 6: Social Media and Crowdsourcing

  •     Using Social Media to Crowdsource

Session 7: Engaging the Crowd

  •     Its All About the Crowd

Session 8: Test Driving

  •     Test Driving
  •     Our Top Tips

A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 2 - Certificate In Conducting Accurate Internet Research Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Creating a Search Plan

  • Key Elements of a Search Plan, Part One
  • Key Elements of a Search Plan, Part Two
  • Making Connections
  • Expanding the Question
  • Where Am I Going to Find the Answers?
  • How Deep Should I Go?
  • Getting Focused

 Session 3: Searching the Surface Web

  • What is a Search Engine?
  • How Search Engines Work
  • Metasearch Engines
  • Graphic Search Engines
  • Specialized Search Engines
  • Building a Keyword List
  • Sample Search
  • Making Connections
  • Step-By-Step Searching Guide, Part One
  • Step-By-Step Searching Guide, Part Two
  • Step-By-Step Searching Guide, Part Three
  • Step-By-Step Searching Guide, Part Four
  • Step-By-Step Searching Guide, Part Five
  • Step-By-Step Searching Guide, Part Six
  • Step-By-Step Searching Guide, Part Seven
  • Step-By-Step Searching Guide, Part Eight
  • Performing an Advanced Search, Part One
  • Performing an Advanced Search, Part Two
  • Using Advanced Search Tools, Part One
  • Using Advanced Search Tools, Part Two
  • Overview of the Options
  • About Boolean Operators
  • Searching for Quick Facts
  • Weather
  • Stock Information
  • Movie Information
  • Word Tools
  • Flight Information
  • Internet Scavenger Hunt
  • Debrief

 Session 4: Diving Into the Deep Web

  • About the Deep Web
  • Searching the Deep Web
  • Making Connections

 Session 5: Searching for Multimedia

  • Search Techniques
  • Searching for Images, Part One
  • Searching for Images, Part Two
  • Searching for Images, Part Three
  • Searching for Images, Part Four
  • Searching for Audio and Videos
  • Making Connections

 Session 6: Assessing Research Sites

  • Analyzing Your Sources
  • About Top-Level Domains
  • About Wikipedia
  • Making Connections
  • Checking Your Facts
  • Understanding Primary and Secondary Sources
  • Double-Check Your Facts
  • Check Out the Site
  • Identify Advertisements

 Session 7: Staying Organized with Research Tools

  • Understanding the Options
  • Organizing Information
  • Microsoft OneNote
  • Evernote
  • Zotero
  • CiteULike
  • EasyBib
  • Advanced Software Packages

 Session 8: Citing Sources

  • Don’t Plagiarize!
  • Information to Gather
  • Documentation Styles
  • Sample Citations

 Session 9: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate In Creating a Google AdWords Campaign Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Understanding AdWords Lingo

  • First Up, SEO
  • Getting To Know The Terms
  • How It Works
  • Pre-Assignment Review
  • AdWords Defined
  • Required Elements for an AdWords Campaign
  • How PPC Works
  • Making Connections

 Session 3: Creating an AdWords Strategy

  • Planning
  • Research Your Market
  • Accessing the Keyword Tool
  • Using the Keyword Tool
  • Define Your Ideal Customer
  • Choosing Keywords
  • Bull’s-Eye Keywords
  • Test Run
  • Take Two!
  • Getting Good with Keywords
  • Phrase Matches
  • Exact Matches
  • Modified Broad Matches
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Sample Plan
  • Next Steps
  • Sample Keywords List
  • Remove Clutter

 Session 4: Creating a PPC Campaign

  • Setting Your PPC Budget
  • Making Connections
  • What is the Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

 Session 5: Designing Your Ads

  • Choosing Your Language
  • The Purpose of Your Ad
  • Persuasive Techniques
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Keeping Your Eyes Open
  • Structuring Your Ad

 Session 6: Looking at Success

  • Understanding Key Metrics
  • Conversion Rates
  • Conversion Rates
  • Higher Clickthrough Rates (CTR) Help
  • Cost Per Action Bidding
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • Why Do You Need To Know About GDN
  • When to Ask for Help
  • To Be Continued
  • Case Study AdWords Express

 Session 7: Personal Action Plan

  • Starting Point
  • Where I Want To Go
  • How I Will Get There

Course 4 - Certificate In Basic Internet Marketing Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Pre-Course Assessment

 Session 2: What is Internet Marketing?

  • What it Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 Session 3: Creating an Internet Marketing Plan

  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise

 Session 4: Extending Your Influence

  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Making it Real

 Session 5: E-mail Marketing

  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich

 Session 6: Search Engine Optimization (SEO)

  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Google
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic

 Session 7: Advertising Online

  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 5 - Certificate In Marketing for Small Businesses Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

 

 

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