Writing for the Web and Advance Writing Training Bundle!
Learn how to write right for a living at 93% off!
Course 1 - Certificate in Writing for the Web Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Getting to Know the Web
- Web Writing Is Not The Same!
- What It’s All About
- The Purpose of Web Writing
- Making Connections
- Design and Structure
- Understanding HTML
- Viewing the Source
- It’s Work to Influence Others
- Predictability
- Consistency and Commitment
- Authority
Session 3: Tips on Creating a Site Hierarchy
- Designing the Site
- Designing a Structure
- Pre-Assignment
- Pre-Assignment Review
- Menus, Links, and Buttons
- Menu Sample One
- Menu Sample Two
- Links
- Buttons
Session 4: Creating Your Content
- Writing Eye-Catching Headlines
- Do's and Don'ts
- Shifting Our Thinking
- Tips for Creating Great Headlines
- Writing Content
- Format Carefully
- Be Concise
- Use Hyperlinks
- Build Trust
- Use Inverted Pyramid Construction
- Think Rich
- Presenting Your Message
- About PDF Files
- Writing Goals
- Making Connections
Session 5: Testing the Waters
- Making Connections
- Deciding What’s Fit to Print
- What’s Getting Read?
- Give Them What They Need
- Test Your Usability
- Consider Eye Tracking
- Break Up Content
- Reviewing and Planning
Session 6: Adding Audio and Video to Your Content
- The Great Debate
- Making Connections
Session 7: Getting Your Content Noticed
- Standing out in Crowds
- Search Engine Optimization
- How It Works
- Alternative Search
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Tips and Tricks
- Balancing SEO and Word Stuffing
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Advanced Writing Skills Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: The Four Cs of Writing
- Writing Clearly
- Familiar Words
- Precise Words
- Concrete Nouns
- Using Jargon
- Jargon
- Writing Concisely
- Being Concise
- Our Concise Responses
- Complete Writing
- Writing Correctly
- Selecting Your Sources
- Style
- Being Stylish
- Facts
- Being Factual
- Facts About the Internet
- Choosing Your Sources
- Selecting Our Sources - Responses
Session 3: Writing Mechanics
- Emphasis
- Adding Emphasis
- Sentence Unity
- Sentence Structure
- Paragraph Size
- Proper Paragraphs
- Our Arranged Paragraphs
- More on Paragraphs - Unity
- More on Paragraphs - Coherence
- More on Paragraphs - Emphasis
- Rhythm
- Voice
- Are You Being Active or Passive?
- Changing the Emphasis
Session 4: Dealing with Specific Requests
- Types of Letters
- Information Requests
- Letters of Recommendation
- Letters Refusing Requests
- Letters of Persuasion
- Recommendation
- Saying No
- Persuading
- Responding
Session 5: Preparing Business Documents
- Defining Business Cases
- Business Cases
- Setting Up Your Business Case
- Requests for Proposals
- Writing Reports
- Writing Formal Reports
- Documentation
- Direct Quotes
- Citing Sources
- Being Consistent
Session 6: Editing Techniques
- Pre-Assignment Review
Session 7: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Research Skills Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Why Are Research Skills Important?
- The Importance of Good Research Skills
- Additional skills
Session 3: Basic Skills
- Reading and Note-Taking Techniques
- GO-PARSE: Get Organized
- GO-PARSE: Preview
- GO-PARSE: Ask
- GO-PARSE: Read
- GO-PARSE: Summarize
- Common Shorthand Symbols
- More Summarizing Tips
- Go-PARSE: Evaluate
- PARSE in Action
- Improving Your Recall
- Attitude is Everything
- Use All Your Senses
- Sing It, Say It, Rhyme It
- Organize and Pattern
- Remember the 7±2 Rule
- The Ladder of Abstraction
Session 4: Planning Your Research Strategy
- A Research Model
- Identifying a Focal Point
- Your One-Minute Pitch
- Getting Focused
- Writing a Draft Outline
Session 5: Where to Look and What to Look For
- Primary vs. Secondary Sources
- Analyzing Sources
- Using Others' Bibliographies
Session 6: Finding Information the Old-Fashioned Way
- Useful Resources: Reference Sources
- Useful Resources: Journals and Trade Publications
- Useful Resources: Your Network
- Understanding the Dewey Decimal System
- Understanding the Dewey Decimal System: The First Summary
- Understanding the Dewey Decimal System: The Second Summary
- Understanding the Dewey Decimal System: The Third Summary
Session 7: Researching with the Internet
- Finding the Good Stuff: Our Favorite Sites
- About Wikipedia
- Mind Mapping
Session 8: Getting Ready to Write
- Writing a Draft Outline
- Organizing Your Notes
Session 9: Putting Pen to Paper
- Writing Basics
- The Four C's
- Checklist for Revising
- Checklist for Revising: Check the Length
- Checklist for Revising: Check the Organizational Structure
- Checklist for Revising: Check the Style
- Checklist for Revising: Check the Spelling, Grammar, and Punctuation
- Don't Plagiarize!
- Documentation Styles
- Citing Sources
- Entry Components
- Putting it Into Practice
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate in Conducting Accurate Internet Research Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Creating a Search Plan
- Key Elements of a Search Plan, Part One
- Key Elements of a Search Plan, Part Two
- Making Connections
- Expanding the Question
- Where Am I Going to Find the Answers?
- How Deep Should I Go?
- Getting Focused
Session 3: Searching the Surface Web
- What is a Search Engine?
- How Search Engines Work
- Metasearch Engines
- Graphic Search Engines
- Specialized Search Engines
- Building a Keyword List
- Sample Search
- Making Connections
- Step-By-Step Searching Guide, Part One
- Step-By-Step Searching Guide, Part Two
- Step-By-Step Searching Guide, Part Three
- Step-By-Step Searching Guide, Part Four
- Step-By-Step Searching Guide, Part Five
- Step-By-Step Searching Guide, Part Six
- Step-By-Step Searching Guide, Part Seven
- Step-By-Step Searching Guide, Part Eight
- Performing an Advanced Search, Part One
- Performing an Advanced Search, Part Two
- Using Advanced Search Tools, Part One
- Using Advanced Search Tools, Part Two
- Overview of the Options
- About Boolean Operators
- Searching for Quick Facts
- Weather
- Stock Information
- Movie Information
- Word Tools
- Flight Information
- Internet Scavenger Hunt
- Debrief
Session 4: Diving Into the Deep Web
- About the Deep Web
- Searching the Deep Web
- Making Connections
Session 5: Searching for Multimedia
- Search Techniques
- Searching for Images, Part One
- Searching for Images, Part Two
- Searching for Images, Part Three
- Searching for Images, Part Four
- Searching for Audio and Videos
- Making Connections
Session 6: Assessing Research Sites
- Analyzing Your Sources
- About Top-Level Domains
- About Wikipedia
- Making Connections
- Checking Your Facts
- Understanding Primary and Secondary Sources
- Double-Check Your Facts
- Check Out the Site
- Identify Advertisements
Session 7: Staying Organized with Research Tools
- Understanding the Options
- Organizing Information
- Microsoft OneNote
- Evernote
- Zotero
- CiteULike
- EasyBib
- Advanced Software Packages
Session 8: Citing Sources
- Don’t Plagiarize!
- Information to Gather
- Documentation Styles
- Sample Citations
Session 9: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate in Creative Thinking and Innovation Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: What Is Creativity And Innovation?
- Creativity And Innovation: A Breakdown
- What Am I?
- Know Your Creative Potential
Session 3: Individual Creativity
- Know Yourself
- Practice Makes Perfect
- Give Yourself Some Distance
- Give Yourself Time
- Organize Your Life
- Educate Yourself
- Boost Your Creative Juices
Session 4: Get Creative
- Pre-Assignment Review
Session 5: Developing The Right Environment For Creativity
- What Does A Creative Environment Look Like?
- Work In An Easy And Uninterrupted Concentration
- Make Sure You Have Everything You Need
- Take A Break When You Need To
- Make Your Creative Space Your Own Space
- Exercise And Eat Well
- Get Plenty Of Rest
- Clear Your Mind
- Summary
- Build Your Creative Environment
Session 6: Creativity And Innovation In Business
- The Role Of Creativity And Innovation In Business
- The Birth Of The Four Seasons: A Case Study
- Questions
Session 7: Where Does Creativity Fit Into The Problem-Solving Process?
- Problem-Solving Models
- Another Perspective For Creative Problem Solving
- Breaking Down The Model
- Keeping An Open Mind
- Solving Problems The "Right" Way
- Phase One
- Perception
- Definition
- Analysis
- Analysis As A Funnel
- Phase Two
- Creative Thinking Methods
- Brainstorming
- Checkerboard
- Research And Report
- Evaluation
- Decision Making
- Phase Three
- Planning
- Implementation
- Solution Planning Worksheet
Session 8: Defining The Problem
- Problem Identification
- Eight Essentials To Defining A Problem
- Rephrase The Problem
- Rephrasing Example
- Expose And Challenge Assumptions
- Use Facts
- Grow Your Thinking
- Shrink Your Environment Temporarily
- Practice Multiple Perspectives
- Turn It Upside Down
- Frame The Problem Purposely And Positively
- Tie It All Together
- Using The Power Of Eight
- Problem One
- Problem Two
- Problem Three
- Problem Four
Session 9: Creative Techniques
- The RAP Model
- RRRAAAP
- Case Study
- Summary
- The Shoe Swap Technique
- Breaking Down The Model
- Techniques For Success
- Walk A Mile
- Using Mind Mapping
- Advantages Of The Mind Map
- Creating A Mind Map
- Map It Out!
- Metaphors And Analogies
- Using Metaphors And Analogies To Express Ideas
- Make A Metaphor
- Situation/Solution Reversal
- Case Study
- Reverse It To Solve It
- Bring On The Toys!
- Draw Instead Of Write
- Use Objects
- Draw It Out!
Session 10: Encouraging Creativity In A Team
- About Brainstorming
- Creating Ground Rules
- Individual Brainstorming
- Plan It Out!
- Rolestorming
- Case Study
- Act It Out!
- The Stepladder Technique
- Stepladder Model
- Breaking Down The Model
- Brainwriting
- Steps To Brainwriting
- Advantages Of Brainwriting
- The Slip Writing Technique
- The Crawford Slip Writing Technique Model
- Breaking Down The Model
Session 11: Putting It All Together
- Nancy Clue And The Case Of The Software Upgrade
- Task
- Create Ideas And Choose Your Solution
Session 12: A Personal Action Plan
- Starting Point
- Where I Want To Go
- How I Will Get There
Unlimited Tutor Support
- 12 months tutor support
- Email student support with any questions you have about the course
- Tutor Support gives you the benefit of two-way conversation on any of the topics covered
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Highlights
*Writing for the Web and Advance Writing Training Bundle*
Pay QR105 instead of QR1561
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This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.
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You will learn how to write specific kinds of documents, including letters, business cases, reports, and proposals. You will also review some fundamental writing rules, such as the four C’s of writing and paragraph construction.
- You will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.In this course, you will learn the basic skills that every trainer must have. This includes dressing appropriately, being assertive, being genuine, communicating well, connecting with people, handling difficult participants, and a desire to learn. At the end of the course, you’ll review a list of do’s and don’ts and consider your next steps.
- Study at your own pace with 24/7 availability on any computer or smart phone.
- Once final course assessment is complete, you’ll receive a certificate
- No expiry date on your course access – unlimited lifetime access.
- Technical support available 24/5 via email, telephone and online chat.
Fine Print
- Valid from 8 Feb - 8 April 2019
- May buy multiple as gifts
- Vouchers not redeemed by 7 April 2019 will NOT be refunded
- No refunds/cancellations once the voucher has been redeemed
- Internet Explorer 9, Chrome, Safari OR Firefox access & Adobe Acrobat Reader access
- *No software included*
- MINIMUM operating system requirements: Microsoft Windows XP or iOS 6
- Flash player or a browser with HTML5 video capabilities also needed
- Course is made up of videos and downloadable study materials
- Training material in English only
- Course provides one final assessment at course completion
- No time limit for course review - unlimited lifetime access
- This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS)
- For further information or Customer Support, contact:
- Not valid with other offers
- No cash value/No cash back/No refunds
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